Monday, November 9 (All times are Eastern Time Zone)

Tuesday, November 10

Wednesday, November 11

Thursday, November 12

Friday, November 13

Beyond the Surface: Carpet Tiles, Woven Carpet Construction & Simple Floor Repairs Involving All Flooring Types (Separate FCITS registration required.) presented by Dave Garden, Owner, Garden Consulting Group

*  Category: Inspectors, Installers, Commercial Contractors and Retailers, All Welcome 

A successful flooring inspection requires more than documenting what can be seen. It requires understanding what is happening beneath the surface. This full-day session begins with an in-depth look at carpet tiles and woven carpet construction, how it differs from tufted carpet, and why those differences matter when investigating and evaluating flooring concerns. The afternoon will shift from evaluation to correction, exploring common floor repairs, what can and cannot be successfully repaired, and how an inspector can recognize the difference. Hands-on demonstrations will give participants an opportunity to perform repair techniques themselves, providing a better understanding of what is realistically achievable in the field.

David Garden, Owner, Garden Consulting Group, is a flooring industry professional with more than 35 years of experience in installation, technical education, inspection, consulting and business development. A longtime CFI leader and educator, Dave currently serves as Senior Instructor for WFCA and FCITS, providing hands-on training, technical consulting, inspections and jobsite support. Dave is committed to advancing installation professionalism by sharing practical knowledge, mentoring installers and helping develop the next generation of flooring professionals.

Simple Steps to Protect Theft and Misuse of Proprietary Information presented by Tom Hubert, Partner and James Lavigne, Partner, Jones Walker LLP

* Category: Commercial and Residential

This session will share practical and actionable tips to help companies and their employees protect company trade secrets and confidential information. We'll explore how to prevent theft, reduce liability, and avoid mishandling of sensitive data—empowering teams to uphold security standards and protect the organization’s intellectual assets.

Thomas Hubert, Partner, Jones Walker LLP’s Labor & Employment Practice Group, is a lead trial attorney for the trade secrets, unfair competition, and non-competes team. Since 1989, Thomas has practiced primarily in the area of labor and employment law, as well as in areas that fall under more traditional commercial claims. Specifically, he has focused on business and commercial litigation, and labor and employment (including commercial contracts, Unfair Trade Practices Act, Trade Secret Act, covenant not to compete agreements, defamation, errors and omissions for insurance agents and stockbrokers, directors and officers, and defense of homeowners' associations and boards of directors) in jury and judge trials throughout the Southeast, as well as in proceedings before administrative agencies. Thomas has handled hundreds of claims as a litigant and is formally trained and qualified to mediate complex cases as a neutral.

Joe Lavigne is a partner in Jones Walker LLP's Labor & Employment Practice Group and an experienced litigator in trade secret and non-compete disputes.  As a lead attorney on Jones Walker’s trade secrets, unfair competition  and non-competes team, Joe focuses his practice on prosecuting and defending claims of employee misconduct involving trade secret violations, unfair trade practices, non-compete violations, invasion of privacy, computer fraud and Abuse Act issues, theft and related disputes. He also advises clients on employment policies and practices and regularly negotiates employment agreements for employers.

Are We Building a Workforce Or Borrowing One? panel discussion led by Kaye Whitener, Executive Director, FCEF, including David Gross, Executive Director, INSTALL, David Chambers, Nebraska Furniture Mart, Sandon Carlson, Mohawk Industries, Greg Wrenn, International Flooring Company, John Steier, Steier Flooring and Roy Allen Lewis RAL Flooring

* Category: Commercial and Residential

In this 90 minute  discussion, panelist will explore how the industry can unite around quality education, training, installer value, and professional standards. Installers in the room will be invited into the conversation to help identify what must change and how we move forward together as an industry. Help Shape the Conversation: Send your question in advance to kwhitener@fcef.org with CFI Convention in the subject line.

Kaye Whitener, Executive Director of the Floor Covering Education Foundation (FCEF), leads national efforts to recruit, train and connect the next generation of skilled flooring professionals with career opportunities. Under her leadership, FCEF has expanded workforce training partnerships with colleges, high schools, industry employers, manufacturers and workforce organizations across the country. She is passionate about elevating flooring installation as a respected skilled trade and creating accessible career pathways that provide individuals with training, industry-recognized credentials, and long-term opportunity. Kaye brings a collaborative, industry-wide approach to addressing the skilled labor shortage and building a stronger workforce for the future.

Dealing with Today's Substrate Challenges: Type 1L Concrete, Densifiers and Porosity presented by Jack Aspenson, CEO and President, S3 Surfaces Solution and Lew Migliore, Principal, LGM and Associates 

* Category: Commercial

The growing use of Type IL cement has changed the characteristics of concrete slabs and raised new questions for flooring professionals. This session will explore how Type IL differs from traditional Type I cement, what contractors need to know about moisture, curing, surface conditions, and performance, and how these differences can affect flooring installations. Learn how to identify potential risks and protect your projects from costly failures.

Lew Migliore, Principal, LGM and Associates, has been associated with the floor covering industry for over 55 years. Challenges, experience and successes servicing the floorcovering industry led to him developing a unique business model in the technical and educational segment where he is an analyst of flooring complaints, problems and performance issues. He has written specifications, manuals, articles and policies to prevent or resolve claims for clients and end users. Lew is also the author and publisher of “The Commercial Flooring Report” a monthly newsletter.

Click and Learn: A Masterclass in Unilin Click Systems presented by Matthew Oliver, Sales Director, North America, Unilin Technologies

* Category: Residential

Take a closer look at Unilin click systems in this practical masterclass created for CFI flooring professionals. Learn how the different locking technologies are designed, what sets them apart, and how to install each system correctly for optimal performance. The session combines technical insights with a live installation demonstration, showing how the different systems perform in practice and helping installers build greater confidence, precision, and efficiency on the job.

Matthew Oliver is a sales executive with nearly three decades of experience in the flooring industry, currently serving as Sales Director North America. He brings a product-first perspective shaped by decades of working closely with manufacturers, distributors, retailers and installers alike.

Dispelling the Myth:  Modern Advancements in Gypsum Cement Underlayments presented by Josh Jonsson, Executive Vice President, MAXXON

Education Session Sponsored by MAXXON

* Category: Commercial and Residential 

Today’s gypsum underlayment meets ASTM standards and stringent project requirements, it also can save time, money and hassle on the jobsite. Josh dispels past myths with modern facts. Learn about this durable, reliable material’s significant advancements since the 1970s. Gain a fresh perspective on how gypsum underlayment’s proven performance supports our industry and our customers’ projects.

Josh Jonsson, Executive Vice President, Maxxon® Corporation, has over 20 years experience and deep technical expertise in gypsum underlayments, acoustical systems and multifamily floor/ceiling assemblies. Throughout his career, Josh has worked closely with applicators, architects, developers and contractors sharing his extensive knowledge of gypsum underlayment performance, installation, testing and real-world applications. With a background in physics and product testing, he has also authored several industry publications on acoustics and sound-control underlayments. In his current position, Josh guides product innovation, organizational growth and Maxxon’s long-term strategy while remaining connected to the industry and customers Maxxon serves.

Beyond the Surface: Innovations in Resilient Flooring - presented by Andy McWilliams, Senior Technical Manager, Novalis Innovative Flooring

Explore some of the newest innovations shaping the resilient flooring industry, beginning with a brief look at the history and evolution of Novalis. This presentation will highlight emerging products, technologies, and performance features while incorporating practical technical information about product construction, installation, and application. Attendees will gain a better understanding of how these innovations address the changing needs of today’s commercial and residential flooring markets.

Andy McWilliams has over 25 years of flooring industry experience, beginning as an installer and specializing in residential and commercial carpet and resilient floor coverings. His background includes extensive training in carpet, resilient flooring and substrate preparation. In 2019, Andy joined Novalis US, LLC and currently serves as Senior Technical Manager, North America. In this role, he works closely with research and development on new products and provides technical guidance and installation training to flooring professionals throughout the United States.

Healthcare Flooring: What Every Contractor Needs to Know

* Category: Commercial

Healthcare projects present unique challenges that go far beyond flooring installation. From infection control and patient safety to documentation and regulatory requirements, contractors must understand what it takes to succeed in these highly specialized environments. Join experienced healthcare flooring professionals as they share lessons learned, common pitfalls, and key considerations for contractors looking to enter or expand in the healthcare market.

Wet Set Adhesives Commercial Application, A Hands-On Session presented by Rod von Busch, CIM, Vice President of Operations, CDI Floors

* Category: Commercial and Residential

Utilizing wet set adhesives requires a much different approach than when utilizing PSAs. From planning to completion of a resilient project, each step requires management of environmental conditions, slab porosity, working time, layout, adhesive transfer, adhesive clean up and even proper rolling of the material. These are just some of considerations an installer should account for before beginning an installation.

Rod von Busch, CIM, Vice President of Operations, CDI Floors has been in the flooring industry since entering it as an installer in 1979. Rod serves as the chairman of the CFI Advisory Board and is on the FCICA Board of Directors. Active in the industry, Rod has been a long-term CFI member, joining the organization in 1995. He holds several industry designations including the CFI Commercial Carpet and Advanced Resilient certification and the FCICA Certified Installation Manager (CIM) certification.

Carpeted Stairs: From Terminology to Technique, a Hands-On Session - presented by Tony Buckhardt, David Garden, Nate Hall, Kevin Keefe, Alan Lagatore, Alania Lagatore, Jerry Miller, James Salisbury

* Category: Residential

This hands-on session will take installers through the proper techniques for installing carpet on different stair configurations. Instructors will demonstrate the installation of an upholstered stair with spindles as well as a traditional box step, focusing on the techniques needed to achieve a clean, secure and professional finished installation. Participants will learn the proper terminology for the different components of a staircase and how those components affect the installation process. The session is designed to connect the terminology with real-world installation techniques that installers can take back to the jobsite.

Tony Buckhardt is a leader in the floorcovering industry. His current position is the All Surfaces Fort Wayne, Indiana branch manager where he has been for the past 33 years. Tony is a past CFI president and is considered to be one of CFI’s best instructors.

David Garden, Owner, Garden Consulting Group - see above.

Nate Hall, owner, The Enchanted FLOORist LLC started in the flooring business in high school as a part time carpet installation assistant. After a brief stint in other professions, he returned to flooring, were he has been happily installing for over 45 years. Nate became CFI certified in 1995.

Kevin Keefe, Director of Technical Support, QEP Roberts, has over 30 years of experience in the flooring industry. A CFI Master 2 and NFIC Master, Kevin holds numerous industry certifications and combines extensive field experience with a strong commitment to technical excellence. He believes education never stops and continually expands his knowledge of evolving products, installation methods, standards and best practices.

Alania Lagatore, Lead Instructor, Lagatore's Carpet Inc. brings hands-on flooring installation experience, technical knowledge and a strong passion for education and training within the flooring industry. Alania is actively involved in developing and delivering training programs designed to help prepare and inspire the next generation of flooring professionals.

Alan Lagatore, Lagatore's Carpet Inc., Master II #3407, has over 45 years of flooring industry experience and is an active CFI member involved in training and certification efforts. Alan combines hands-on installation experience with technical knowledge and a passion for training the next generation of flooring professionals.

Jerry Miller is a past chairman of the CFI Certification Team, trainer and senior certifier since 1996. He has traveled extensively, training for CFI and manufacturers.

James Salisbury is a certified floorcovering installation professional and entrepreneur based in Westfield, IN where he owns and operates Blue Crew Installation LLC. Deeply committed to industry excellence, he holds multiple advanced certifications and serves on the Certified Floorcovering Installers (CFI) Advisory Board. He is also a CFI Master II and is NFIC Certified.

Building for the Future: Exit Strategies and Succession Planning presented by Jerry Woods, Partner and Alex Woods, Partner, BusinessPulse, LLC

* Category: Commercial and Residential

Whether you're planning for retirement, transitioning ownership to family members, or preparing your business for sale, having a succession plan is critical. This session will explore practical strategies for preserving company value, developing future leaders, and ensuring a smooth transition. Learn how successful contractors are preparing today to secure the future of their businesses tomorrow.

Jerry Woods - After a 40-year career in commercial banking financing numerous acquisitions of privately held businesses, Jerry recognized that many businesses, while attractive for their perceived value, were not ready to be considered for acquisition due to a severe lack of preparation. This is why only 10-20% of all businesses survive their first-generation ownership and are never transitioned to new ownership and the value of the business is either completely lost or severely diminished.  For this reason, Jerry created BusinessPulse, LLC to prepare businesses to grow to their full potential in value and make them attractive and ready to be transitioned to subsequent ownership. Jerry holds a license in business brokerage and has worked in various facets of business valuation and management consulting and has achieved the Certified Exit Planning Advisor (CEPA) credential.  Over his 40-year banking career he has helped hundreds of small and mid-sized businesses within many industries around the US to grow to their full potential.

Alex Woods is proud to join his father, Jerry Woods, as a partner at BusinessPulse, LLC. Since graduating from Samford University Brock School of Business in entrepreneurship and management, Alex has worked alongside his father with businesses in retail to logistics. During this tenure, he has realized a strong desire to assist business owners in improving their business operations, management, marketing and sales plans.

Foundations of Floor Prep: Flooring 101 presented by Don Jewell, Head of Technical, Loba-Wakol and Sean Harrison, CIM, Director of Selected Services, Matter Surfaces

* Category: Commercial and Residential

A successful flooring installation starts with a properly evaluated and prepared substrate. Designed for those new to commercial flooring—or anyone looking to strengthen their foundational knowledge—this session will explore three to five of the most common substrate issues encountered in the field. Presenters will explain key terminology, how to assess substrate conditions and how to select appropriate preparation methods. Combining manufacturer expertise with real-world contractor perspectives, attendees will leave with practical knowledge to help prevent installation failures and build a stronger foundation for every flooring project.

Don Jewell started in the flooring industry in 1993 as a wood flooring contractor apprentice. Several years later, in 1997, he opened his own wood flooring contractor business. In 2008, he transitioned from contracting to the manufacturing side of the industry starting at Loba-Wakol, then Lititz Flooring Company (formerly Capri Cork). In 2017, Don returned to Loba-Wakol as the Head of Technical where he shares his experience and product knowledge.

Sean Harrison, CIM, Director of Selected Services, Matter Surfaces, has 10 years of experience in the flooring industry having worked across every stage of project delivery — field superintendent, project manager and estimator — before advancing into his current position. In this role, Sean leads a team of estimators and project managers focused on delivering turnkey solutions for national accounts. His project experience spans key market segments including education, healthcare, multi-family housing, sports flooring and national accounts.

Woven Double Stick: Setting the Installation Up for Success, a Hands-On Session - presented by NFIC instructor team: PJ Arthur, Jesus Garcia, David Garden, Nate Hall, Kevin Keefe, Jorge Orta, Don Perkins and Roland Thompson

* Category: Commercial

This hands-on class will walk installers through the proper procedures for a woven double-stick installation from floor preparation through final carpet placement. Using staged installation modules, participants will begin on an installation module with proper adhesive application and cushion installation. The class will then move to a pre-cushioned module to demonstrate carpet placement, seam construction and proper adhesive techniques. The final stage will focus on pattern alignment, including how woven carpet can be stretched and manipulated during installation to correct pattern variation and achieve a professional finished installation.

P.J. Arthur is the founder and former CEO of NFIC. He has over 60 years of experience in the flooring industry. Beginning as an apprentice in 1964, P.J. built his career around installation, sales, inspection and troubleshooting of floor coverings, with particular expertise in woven and tufted wool products. In 2006, he founded the Natural Fiber Installers Certification (NFIC) to provide continuing education for installers, sales professionals and inspectors and later served as President of the Georgia Floor Covering Association. Since NFIC became part of WFCA, P.J. has continued sharing his extensive industry knowledge through PJA Consulting.

Jesus Garcia is a flooring professional with 26 years of experience in residential and commercial installation, specializing in large-scale double-stick projects. A proud CFI (#17822) and NFIC (#305) professional, he travels throughout the US working with flooring manufacturers and contractors. He is passionate about sharing his knowledge and giving back to the flooring industry.

David Garden, Owner, Garden Consulting Group - see above.

Nate Hall, owner, The Enchanted FLOORist LLC started in the flooring business in high school as a part time carpet installation assistant. After a brief stint in other professions, he returned to flooring, were he has been happily installing for over 45 years. Nate became CFI certified in 1995.

Kevin Keefe, Director of Technical Support, QEP Roberts - see above.

Jorge Orta, Owner, Escalón, a business specializing in high-end stair runners and bespoke rug design. With more than 20 years of experience in the flooring industry, he is known for his exceptional craftsmanship, precision and unwavering attention to detail. Jorge’s passion for quality work is reflected in every project he takes on, earning him a reputation for excellence in luxury interiors.

Don Perkins, owner, Carpetland of New England has been in the flooring industry his whole life and is a third generation installer. He is an NFIC Certified Master Installer (NFIC #199) and CFI #10760. As the business owner, he leads all the installation projects.

Roland Thompson, owner, Thompson Flooring, began his flooring career in 1972 and established his own business in 1976, serving residential, commercial, and government clients including Camp David under five U.S. Presidents. Known for his dedication to excellence, he holds numerous certifications and is a respected leader, trainer and speaker in the flooring industry.

Safety Back to Basics: Are You Overlooking the Fundamentals?

* Category: Commercial and Residential

Safety requirements continue to evolve, but many jobsite incidents stem from the basics. This session will review common safety issues flooring contractors face, recent
updates impacting the industry and practical steps to strengthen your company's safety program. Attendees will learn how to identify gaps, improve compliance, reduce risk and create a stronger safety culture on every project.

Synergy 2026 Expo - Wednesday, November 11, 3:30 - 7:00 PM

Join these 2026 Synergy Expo Exhibitors

Advanced Adhesive Technologies * Anderson Innovations * ARDEX Americas * Bobyard * Bostik * Cover Guard * Crain Cutter Company * Federated Insurance * Gundlach Tools * i4F Patents & Technologies * LATICRETE International * Lighthouse Adhesives *  MAPEI Corporation * Maxxon * Milliken & Company * Mohawk * Nance Floors * ProFlex * ProKnee Corporation * QEP / ROBERTS Consolidated Inc. * Shaw Industries * Sika Corporation * STAUF USA Adhesives * Tarkett * TEC Specialty Products * Tek Stil Concepts * Titebond * Tego Systems Corp. * The International Surface Event (TISE) * TRAXX Corporation * Välinge Innovation * Versatrim LLC * Wagner Meters 

Exhibitor Information

An expo dedicated to the flooring industry. 

The Expo offers a platform to educate attendees on your latest products, materials, tools and services.

Exposition representatives can engage in meaningful conversations, provide insights about products, share features and advantages with professional industry installers, contractors and project managers.

• Share how your products are meeting emerging trends in the flooring industry
• Network - conduct business and forge valuable connections with installation professionals, contractors and potential collaborators
• Expand their knowledge of your industry tools, products, innovations, techniques and technical know-how - sure to ultimately boost your business success

To be an exhibitor at the Expo the representing company must be a CFI, FCICA or FCITS member. 

Click here to be directed to the Synergy REGISTRATION FORM

Synergy Expo - Exhibitor Information / Contracted Exhibitor Company

Thank you for registering to exhibit. Your participation is instrumental in making the event a platform for industry professionals to explore floor covering trends and innovations. Exhibitors have the opportunity to engage with fellow industry professionals, network with potential clients and conduct important business transactions.

Booth Selection

Please check back for booth location preference submissions and venue floor plan.

Exhibitor Kit

You will receive our Exhibitor kit after registering. This email will include a personalized link to the exhibitor services portal: One View. There you will create a password and then you can:

• Find shipping information including proper labeling of packages
• Order furniture, extras, power, internet, etc. for your booth

Provided per 10x10 Booth Space

• 10’ x 10’ space
• 8' high black background drape
• 3' high black side drape
• One (1) 6' skirted table
• Two (2) chairs
• One (1) wastebasket
• One (1) ID sign
• The hall is carpeted. You may order booth flooring to complement your booth space.

EXPO Floor Plan

Please check back to view the Expo floor plan.

Please be sure to review these important documents and place booth electrical, AV, internet orders in advance. Also, note important shipping information.

Expo and Dinner Reception - Wednesday, November 11
Expo - 3:30 pm – 7:00 pm
Dinner – 7:00 – 8:30 pm

Expo Set Up
Wednesday, November 11, 10:00 am – 1:45 pm

Expo Teardown
Wednesday, November 11, 8:30 pm – 11:00 pm

Trade Show Terms & Conditions

2026 Synergy Expo Exhibitors

Advanced Adhesive Technologies * Anderson Innovations * ARDEX Americas * Bobyard * Bostik * Crain Cutter Company * Federated Insurance * Gundlach Tools * i4F Patents & Technologies * LATICRETE International * Lighthouse Adhesives *  MAPEI Corporation * Maxxon * Milliken & Company * Nance Floors * QEP / ROBERTS Consolidated Inc. * Shaw Industries * Sika Corporation * STAUF USA Adhesives * Tarkett * TEC Specialty Products * Tek Stil Concepts * Titebond * Tego Systems Corp. * The International Surface Event (TISE) * TRAXX Corporation * Versatrim LLC * Wagner Meters 

Sponsorship

Sponsorship offers businesses an exceptional opportunity to showcase their brand and gain visibility. Elevate your brand's visibility through strategic logo placements, sponsored sessions and/or events, or customized signage. By sponsoring, you can maximize your exposure, increase brand recognition and generate leads within the flooring industry. Don't miss the chance to leverage this premier platform to make a lasting impression and unlock new business opportunities.

Program Guide Ad 

Feature your company products and services in the Synergy Convention Program Guide

• Program Guide Ad - Full Page (Final Book Size 5.5” x 8.5”) - $725
• Program Guide Ad - 1/2 Page (Final Book Size 5.5” x 8.5”) - $425

Registrants can connect directly with the publisher, Jeff Golden of JG Media about ad placement. Click this link to the Program Guide ad form or contact Jeff at jgmediagroupllc@gmail.com. 

View the 2025 Synergy Convention & Expo Program Guide for reference.

Sponsorship Opportunities

Titanium Sponsorship       

Platinum Sponsorship        

• 4 complimentary attendee registrations
• Exclusive branding as the Platinum Sponsor on all event materials, including signage, website and promotional materials
• Exclusive sponsor of a function (including opportunity to display promotional materials and recognition during the function)
• Speaking opportunity during the general session
• 10x10 booth space in a prime location in the exhibition area
• Opportunity to sponsor an educational/training session or workshop
• Logo placement on event merchandise
• Opportunity to distribute promotional materials in attendee welcome kits
• Recognition in press releases and media coverage
• Complimentary full-page advertisement in the event program book
• Company profile listing as a sponsor

Gold Sponsorship - $15,000 

• 2 complimentary attendee registrations
• Prominent branding as a gold sponsor on event materials
• Special recognition during the opening and closing ceremonies
• Preferred booth space in the exhibition area
• Logo placement on select event materials
• Opportunity to host one educational/training session or workshop
• Mention in social media posts
• Recognition in press releases and media coverage
• Complimentary half-page advertisement in the event program
• Company profile listing as a sponsor

Silver Sponsorship - $10,000

• 1 complimentary attendee registration
• Recognition as a silver sponsor on event materials
• Preferred booth space in the exhibition area
• Logo placement on select event materials
• Opportunity to host a sponsored networking event
• Recognition in press releases and media coverage
• Complimentary quarter-page advertisement in the event program
• Company profile listing as a sponsor

Opening Keynote Sponsor - $10,000

• Opportunity to exclusively sponsor and introduce the Opening Keynote Speaker
• 5 minute time slot to address the group during the speaker introduction with a PowerPoint (optional)
• Vertical signage (no shared signage)
• Company profile listing as a sponsor
• Complimentary quarter-page advertisement in the event program
• Company logo on convention website with link to company website

Closing Session Sponsor - $10,000

• Opportunity to exclusively sponsor and introduce the Closing Keynote Speaker
• 5 minute time slot to address the group during the speaker introduction with a PowerPoint (optional)
• Vertical signage (no shared signage)
• Company profile listing as a sponsor
• Company logo on convention website with link to company website

Industry Awards Sponsor - $10,000

• Opportunity to exclusively sponsor the Awards Reception
• Opportunity to host a Breakfast for the attendees of your choice
• Vertical signage (no shared signage)
• Company profile listing as a sponsor
• Company logo on convention website with link to company website
• Cocktail napkins with company logo

Closing Reception and Dinner Sponsor - $10,000

• Opportunity to exclusively sponsor the Closing Reception and Dinner
• Opportunity to host a Breakfast for the attendees of your choice
• Vertical signage (no shared signage)
• Company profile listing in the app as a sponsor
• Company logo on convention website with link to company website
• Cocktail napkins with company logo

Expo Hall Sponsor - $5,000

• Opportunity to exclusively sponsor the Expo Reception
• Shared vertical signage
• Company profile listing as a sponsor
• Company logo on convention website with link to company website
• Cocktail napkins with company logo

Lunch Sponsor (Wednesday):  MAPEI Corporation   

• Opportunity to exclusively sponsor the Wednesday or Thursday Lunch
• Shared vertical signage
• Company profile listing as a sponsor
• Company logo on convention website with link to company website
• Cocktail napkins with company logo

Lunch Sponsor (Thursday) - $5,000

• Opportunity to exclusively sponsor the Wednesday or Thursday Lunch
• Shared vertical signage
• Company profile listing as a sponsor
• Company logo on convention website with link to company website
• Cocktail napkins with company logo

Lanyards Sponsor - Bostik     

• Note: Approx. cost of the lanyard is $2.50/lanyard; we are planning for 320 attendees. Approx. cost of lanyards: $800
• Opportunity to exclusively sponsor the convention Lanyards
• Shared vertical signage
• Company profile listing as a sponsor
• Company logo on convention website with link to company website

Hotel Key Sponsor - TEC Specialty Products

• Note additional key cost - approximate cost of key cards: $1200 for estimated attendance of 400.
• Opportunity to exclusively sponsor the convention keys
• Shared vertical signage
• Company profile listing as a sponsor
• Company logo on convention website with link to company website

Networking Break Sponsor (Wednesday or Thursday) - $2,000 

• Opportunity to exclusively sponsor the Thursday OR Friday Networking Breaks
• Shared vertical signage
• Company profile listing as a sponsor
• Company logo on convention website with link to company website
• Signage for the breaks with company logo

Drink Station Sponsor - $2,000

• Opportunity to exclusively sponsor a Drink Station
• Shared vertical signage
• Company profile listing as a sponsor
• Opportunity to place an item on the coffee break table

Golf Tournament Closest to the Pin Men

Golf Tournament Closest to the Pin Women - $300.00

Golf Tournament Longest Drive Men - $300.00 - TRAXX Corporation

Golf Tournament Longest Drive Women - $300.00 - Fishman Flooring Solutions

Golf Tournament Hole - $500.00

Golf Tournament Welcome Kit - $500.00  

Golf Tournament Breakfast - $3,500.00 

Golf Tournament Beverage Cart - $1,500.00    

Contact Catherine Church, FCICA Executive Director if you are interested in a sponsorship opportunity (630) 672-3702 or catherinec@cmservices.com.

Product Demonstrations 

Six 45 minute time slots will be set aside for demonstrations during the event. Demo spaces will include a table, protected flooring and electricity. Materials must be carried in and out by hand; no lifting equipment such as forklifts will be available. Product demonstrator to provide all equipment needed for the product demonstration as well as follow all OSHA safety guidelines. Participating company agrees to pay $2,500 for the product demonstration plus attendee registration(s). Presenters must be registered for the event.

Wednesday, November 11, 11:15 am - 12:00 pm

                  Wednesday, November 11, 1:00 - 1:45 pm

The Ceramic Alternative You Have Been Waiting For - Installing a floor that delivers the premium look of ceramic tile without the time, mess or complexity has never been easier. Matthieu Dekens will introduce CeraGrout and CeraGrout Flex—innovative grout technologies that create a realistic ceramic tile appearance while using the installation methods installers already know. Learn when to choose CeraGrout for floating floors and CeraGrout Flex for commercial glue-down applications, and discover best practices for achieving a professional, durable finish. This webinar will cover installation techniques, practical tips and tricks, and the key differences between both systems, helping you confidently bring the sought-after ceramic look to residential and commercial projects alike. Whether you're looking to expand your flooring offering or improve installation efficiency, this session will show you how CeraGrout and CeraGrout Flex make it possible to deliver stunning ceramic-inspired floors with the speed and convenience of resilient flooring.

Wednesday, November 11, 3:00 - 3:45 pm

NEW! TEC Vertical Smoothing Patch - Vertical Smoothing Patch is an ultra-high-performance cementitious surface preparation patch for smoothing, patching, leveling, ramping and rendering applications for floors, walls and ceilings. This fast-curing formulation was designed for interior and exterior use including pools, facades and balconies. The robust non-sag/non-slump properties are ideal for screeding and easy troweling. Vertical Smoothing Patch has unlimited moisture vapor % RH and water exposure capabilities and may be used under or over moisture mitigation systems.

Thursday, November 12, 10:00 - 10:45 am

The Beno J Gundlach team is proud to introduce the VaporTec Shower System featuring our BRAND NEW modular shower base built to accommodate the VaporTec Drain Flange or any leading competitor drain flange. We will also demonstrate our wall panel system and accompanying accessories like screw/washer and sealant.

Since our founding in 1927, Beno J. Gundlach Company has been committed to providing quality installation products through direct manufacturing and strategic partnerships with companies whose philosophy, values and quality are consistent with those of our family-run company. We seek out and develop products that are innovative and add value to the industries we serve. Marketed globally to the trades industry through a distributor network, we are committed to our distribution partners and professional installers who appreciate that quality work begins with quality tools.

 Thursday, November 12, 1:30 - 2:15 pm

                  Thursday, November 12, 3:30 - 4:15 pm

• ARDEX V 1300™ High Flow Self-Leveling Underlayment
  • Levels and smooths up to 58 sq.ft. per bag @ 1/8" over a variety of substrates
  • Approved for use over most interior applications, including plywood subfloors
  • Install floor coverings in 24 hours
• ARDEX DG 1™
  • One-Component Grout
  • Ready to use; can be used straight from pail with no additional water
  • Use with porcelain, glass, quarry, ceramic, and most natural stone (moisture insensitive) tiles
• HENRY® 647 PlumPro™
  • Fast-Track, Roll-Apply Vinyl Flooring Adhesive
  • Moisture resistant up to 99% RH*
  • Dry-to-the-touch in mere minutes

Silent Auction and Raffle Item Donation Request

Consider donating an item(s) to be placed in the silent auction or raffle!

If you elect to donate an item, please provide an image to include on the Convention website page and auction site. Silent auction item(s) and the company donor will be featured on the website for the duration of the event. Donors will be responsible for shipping the item(s) to the winner, if shipping is necessary. Partnering organizations have the right to choose if the donated item will be raffled or placed in the silent auction. Donated items will be displayed on the event and auction websites for the duration of the event. The auction will close on Thursday, November 12 at 3:00 PM Eastern. Thank you! Your generous donation support our organizations - CFI, FCICA and FCITS.

The 2026 Synergy Silent Auction is OPEN for bidding!

Click here to be directed to 32 Auctions, the event auction site to place your online bid. 

Contributing to the auction? Enter your donation here - Silent Auction and Raffle Item Donation FORM

     ES 200 Scraper - Donated by Anderson Innovations

ES 200 Scraper Design Features: 

• Self-propelled (forward and reverse)
• 6 position adjustable handle (including a storage position)
• Simple/robust components for long service life and less maintenance
• Removable weights for easy transportation
• Patented design improves efficiency significantly over other hydraulic machines

Links - ES 200 Scraper Spec Sheet / View the ES 200 Scraper in action - ES 200 on Carpet and VCT

      ARDEX Feather Finish - One Pallet/208 Bags - Donated by ARDEX Americas

ARDEX FEATHER FINISH mixes to a creamy, smooth finish underlayment that eliminates flooring installation problems associated with disbonding, crumbling, mold, mildew and staining. ARDEX FEATHER FINISH may be used as an embossing filler when mixed with ARDEX P 82TM Ultra Prime. Install over: concrete, masonry, wood, terrazzo, and ceramic and quarry tile - as well as properly prepared residues of cutback and other non-water-soluble adhesives on concrete - all without the need for priming or the use of a latex additive AF127 03/15 Key Features:  • Blend of hydraulic and other cements; • Self-drying matrix; • Mixes with water only; • Trowelable;  • Mold and mildew resistant;  • Interior use. Click here for the spec sheet.

No 989 Economy Vinyl Welding Kit - Donated by Crain Cutter Company

No. 989 Economy Vinyl Welding Kit

The 989 Economy Vinyl Welding Kit provides a great value to the installer by combining all of the basic tools you need for vinyl welding at a great price. Comes complete with a carrying case that holds all of the tools. The No. 989 includes:

• No. 973 Rolling Hand Groover / No. 957 Detail Hand Groover / Weldy Heat Weld Gun / No. 963 Pencil Tip Nozzle / No. 962 Speed Welding Tip / No. 964 Detail Welding Tip / No. 985 Quarter Moon Knife / No. 986 Trim Guide / No. 940 Detail Skiving Knife Handle / No. 941 Flat Detail Skiving Blade / Cleaning Brushes / Carrying Case

          LATICRETE VAPOR BAN PRIMER W, 12 Pails - Donated by LATICRETE International

VAPOR BAN™ Primer W is a ready-to-use, water-based all-in-one moisture vapor barrier and primer. This pre-mixed formula
controls high moisture vapor in concrete and enhances bond strength for self-leveling underlayments all in one step that
simplifies installation, and saves time, labor and material costs. Free of epoxy resins, it’s hypoallergenic, low odor, and low VOC,
making it a safer, greener solution for today’s installers and jobsites. Apply over new or existing concrete and work safer, greener,
and faster without compromising performance. For more information - VBPW Sell Sheet.pdf and PDS VBPW.pdf

  MAPEI PLANIPREP PSC / RMP / SC - Donated by MAPEI Corporation

PLANIPREP PSC  - Moisture Resistant, Fast Drying Patch & Skim Coating Compound / 48 10lb Bags

PLANIPREP RMP - Moisture Resistant, Fast-Drying, Ramping Compound / 14 50lb Bags

PLANIPREP SC - High Performance Cement Based Skim Coating Compound / 48 10lb Bags

Maxxon Commercial VersaTop® EZ - 1 Pallet/48 Bags- Donated by Maxxon

Maxxon Commercial VersaTop® EZ - 1 Pallet

Achieve the look of polished concrete without the polishing. Maxxon Commercial VersaTop EZ is a cost-effective decorative concrete solution that delivers a beautiful, durable finish with the flexibility to grind on your schedule, from the next day to 30+ days after installation. Designed for efficiency and versatility, VersaTop EZ allows foot traffic in just 2–4 hours and is compatible with a variety of grinding equipment, including light grinding machines. With compressive strengths of 5,000–7,000 psi, it delivers exceptional durability and performance while creating a high-end decorative concrete aesthetic. Click https://maxxon.com/products/versatop-ez/ to learn more.

KOVARA® / VAPORSHIELD™ AB 300 - 1 Pallet/12 Rolls - Donated by TRAXX Corporation

KOVARA® / VAPORSHIELD™ AB 300 is a patent-pending, self-adhered, pre-fabricated moisture barrier designed to protect floor coverings from staining, warping and adhesive deterioration that may result from water vapor emissions and alkaline salts infiltrating through the concrete slab. Data Sheet - Click here

• Installation in a fraction of the time of fluid-applied moisture barriers
• Self-adhered to subfloor with a specialty designed adhesive to prevent movement under heavy rolling loads and foot traffic
• Split adhesive release liner allows quick peel-and-stick application
• Reduced labor costs and improved project capacity for contractors

     Versatrim Yeti, Coaster, VERSASEAL Sealant Tape Roll and 1 Installation - Donated by Versatrim

Versatrim Bundle includes:  Versatrim Yeti, Versatrim Coaster, VERSASEAL Sealant Tape Roll and Installation Kit

VERSASEAL Sealant Tape Roll - Protect Your Floors Like a Pro with VERSASEAL! A perfect companion to our full line of waterproof moldings, VERSASEAL Perimeter Sealant Tape goes to work—creating a powerful, invisible barrier that defends your flooring from everyday spills and unexpected water intrusion. This advanced sealant tape protects your investment from swelling, mold, and costly water damage by sealing off the most vulnerable area of any flooring installation: the perimeter. Why Choose VERSASEAL? Protects flooring edges & subfloors from spills and flooding—no messy caulk cleanups Forms a durable 6-mil moisture barrier—saves time on every install Allows natural floor expansion and contraction Easy, tool-free application—no foam rod or silicone caulk needed Effective in low temperatures for year-round protection Strong adhesive bonds to most surfaces with excellent tear resistance 50 linear feet per roll—comparable to 2 tubes of silicone and 50’ of foam rod Waterproof flooring resists moisture — but water can still reach the subfloor through perimeter gaps. VERSASEAL is your first line of defense, sealing edges to protect what’s underneath. CalFlor® Installation Kit with VersaBlock®  features quality products, designed to make your projects go smoothly.

    Leister Hot Jet 302A Air Welder with Winkelman Light Attachment - Donated by Winkelman Sales 

Product Specs: 120V / 600W US Plug * Light Weight and Compact * Regulated Temperature and Air Flow for Reproducible Work * Long-lasting Brushless Motor (10,000 hours ) *Vibration-Absorbing Support Surfaces * Configurable Eco Mode Function * Front Light Up Your Work Area by Winkelman Sales * Great for Detail Work in Tight Spots

       3 Certified Installation Manager Programs - Donated by FCICA

The Certified Installation Manager (CIM) Program sets the industry standard for those involved in the management of commercial flooring projects. The Program provides video training modules led by experts who speak from years of floor covering experience. Paired with assessments, the modules enhance the flooring professional’s core skill set, experience and knowledge base necessary to successfully manage commercial flooring projects. Individuals who reach this level of expertise will be easily distinguished by the Certified Installation Manager (CIM) designation. Must register 3 candidates within one year of purchase. Learn more about the CIM Program here.

The CFI Certifications - Winning bidders can select either the CFI Technical Certification or CFI Certification. - Donated by CFI

Golf Tournament

Join the golf tournament at Nob North Golf Course

Located in the hills of Whitfield County, GA, Nob North offers a picturesque  8 hole layout that offers both a challenge to the expert golfer as well as a pleasant afternoon out for the casual player.

Address: 298 Nob North Drive, Cohutta, GA 30710
Phone: (706) 694.8505

The Golf Tournament is Monday, November 9, 9:00 AM reverse shot gun start. 

• Price: $150
• 7:30 - 8:30 - Check in
• 8:30 AM * Travel to course via own vehicles
• 9:00 AM * Reverse shot gun start

A golf pairing requests/submission form will be sent at a later date.

Thank you, Golf Sponsors Fishman Flooring Solutions and TRAXX Corporation. 

Hotel Accommodations

Chattanooga Marriott Downtown

Chattanooga Marriott Downtown - Experience the best of Southeastern Tennessee. Connected directly to the Chattanooga Convention Center, the hotel is minutes from top attractions like the Tennessee Aquarium, Chattanooga Riverfront, Walnut Street Bridge and Bluff View Art District.

Relax in spacious guest rooms and suites. Enjoy modern amenities including 24-hour business and fitness centers, in-room dining and a seasonal outdoor pool. Savor Southern flavors at Table South Kitchen & Bar or grab a fresh cup of Peet’s Coffee at our Lobby Marketplace. Whether visiting for business or leisure, Chattanooga Marriott Downtown offers warm hospitality and an unbeatable downtown location near everything the Scenic City has to offer.

Situated in the city's business district and next to the Chattanooga Convention Center, the hotel offers direct access to a complimentary downtown shuttle to explore the top sites of Chattanooga.

Chattanooga Marriott Downtown - $169.00 USD/night - Link to reserve your hotel accommodations:  Book your hotel accommodations today!

Tuesday, October 6 is the block rate deadline. 

Check-in: 4:00 pm  /  Check-out: 11:00 am

On-Site Parking

If traveling by air, we recommend flying into the Chattanooga Metropolitan Airport, a short 12 mile drive to the Chattanooga Marriott Downtown. Other options are into Nashville, TN, Knoxville, TN or Atlanta, GA - all approximately 120 mile/2 hour drive to Chattanooga.